Sarath M Kumar

Currently designing intuitive UI/UX solutions for Featurely AI, a US-based startup, to power user research through predictive technology and synthetic user interactions.

• Pioneered the design and development of a comprehensive AI-powered user research dashboard, integrating advanced tools such as Usability Test, Content Review, JTBD, Design Review, A/B Test, and a synthetic user chat feature.
• Spearheaded the design of Featurely AI's primary website, establishing a robust digital presence vital for successful product launch and market penetration.
• Streamlined core application workflows, enhancing research setup efficiency and intuitiveness for clients, optimizing the user experience for complex AI-driven tools.

Led UI/UX initiatives for Datman, a UK-based fintech company operating across 8 countries, significantly enhancing user security, usability, and payment experiences.

• Spearheaded the design and successful launch of the 'We Are on a Call' feature, significantly reducing fraud and enhancing user account security by enabling official call verification.
• Executed a comprehensive redesign of the mobile app and web dashboard, developing over 600+ new screens that dramatically improved usability, streamlined user flows, and ensured consistent UI across diverse platforms.
• Designed and integrated a new, optimized checkout flow for global payment providers (GPay, Apple Pay) and local wallets across the UK, USA, and Australia, expanding payment options and market reach.
• Implemented advanced payment features including saved/pinned cards and one-click checkout, boosting transaction speed, user trust, and overall payment usability.
• Led cross-functional design improvements, collaborating closely with product management, developers, and support teams to drive product innovation and user experience enhancements.
• Conducted extensive user research and feedback analysis, directly contributing to a remarkable 30% increase in customer satisfaction and a 20% reduction in churn rates.

Operated as a Freelance UI/UX Designer, delivering end-to-end design solutions for diverse startups and clients across various domains, including multiple AI-driven products.

• Executed numerous live UI/UX projects for a diverse portfolio of startups and clients, spanning mobile applications, web dashboards, and websites across various industries.
• Delivered comprehensive, user-centric UI/UX solutions from initial wireframing and user flow design through high-fidelity prototyping and final interface development.
• Successfully launched and supported notable applications and platforms including Zocter, Oohy, Drvehicle, Politik Connect, 99Product Solutions, and several AI-driven products, showcasing versatility and adaptability.

Contributed as a Designer Intern at OmniPay, a UK-based company, focusing on visual content, brand development, and UI contributions that led to a full-time transition.

• Developed engaging visual content and social creatives as a Design Intern, supporting marketing initiatives and brand presence.
• Established comprehensive brand guidelines and designed impactful brochures and ad campaigns, ensuring visual consistency across all communications.
• Contributed significantly to product UI development, demonstrating consistent quality that led to a promotion to full-time designer and subsequent transition to Datman, the parent company.

Awarded for outstanding skills and creativity in 2D design.

Recognized for exceptional design work in magazine layout and visual presentation.